Quadient helps Kingsline Solutions deliver innovative integrated marketing campaigns
Kingsline Solutions has been in business for 8 years, starting out as a digital print and mailing provider. Kingsline had provided traditional print and mail services to its customers, but going forward its strategy was to migrate into more intelligent, data-driven marketing solutions. The company looked to combine the latest digital printing technology, expert IT and data skills, alongside innovative fulfillment solutions in order to deliver high impact, integrated marketing campaigns.
Having mapped out the business strategy to move away from commodity print into more complex projects, Kingsline needed to ensure that its production capabilities met the changing demands of its customers and their ongoing marketing needs. As a result of analysing current capabilities, it was found that their existing envelope inserter was more suited to generic direct marketing than the more complex, intelligent work the company was looking to produce.
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