The world got flipped, turned upside down and before we knew it – many of us were a part of a remote workforce. Everyone from large corporations to small businesses suddenly looking at ways to continue business, with as little disruption to their customers as possible.
- How were colleges and universities supposed to send out mailings to current and prospective students?
- How were grade school students supposed to be able to access remote schoolwork, even with limited internet accessibility?
- As healthcare establishments and hospitals continue to be at the front lines of the pandemic, how were they supposed to send out imperative communications to donors, doctors, nurses, patients and more?
- How would insurance companies keep their customers in the know about their coverage and remain up to date on any type of emergency (think natural disasters and the weather).
Many turned to a hybrid communications approach, using a blend of physical mail and digital channels to connect with customers. An integrated approach to mail offers flexibility and enables you to pivot your strategy to meet changing business conditions and adapt to customer preferences.
Case in point, in regards to grade school pivots: Frederick County Public Schools in Virginia has selected Impress Distribute by Quadient, a cloud-based hybrid mail service, to help deliver schoolwork to students, ensuring no child is left behind during remote learning. With its 23 facilities closed due to the COVID-19 pandemic, the school system, like others across the U.S., faced the challenge of delivering remote learning materials to students who don’t have access to the internet. Using the platform, teachers can now access an online portal from their homes where they upload schoolwork for students. The hybrid mail platform then automatically and securely sends the materials to a Quadient production facility where they are printed and mailed to the homes of students.
The ability to communicate more efficiently and effectively will result in better relationships, communications, increased ROI, and higher customer satisfaction. In today’s competitive marketplace, offering customers a choice in how we communicate with them is an important differentiator.
Companies and institutions must be able to be nimble in the shift from digital to print (or both) to be able to answer to expectations. The cost of digital drives companies to use it more often, which allows an opportunity for print mail to be more impactful. As recipients receive less print mail, they are more likely to read and spend time with those items. The industry must be able to evolve with users and enhance products and solutions to help companies answer to their customers’ needs.
A hybrid approach can optimize mail workflows, reduce costs and speed up delivery, all while keeping customers informed. With a combination of Quadient’s Business Process Automation and Mail Related Solutions – you can keep your business striving, your employees empowered, and your customers and prospects connected.
Quadient's suite of best-in-class software and hardware solutions enable you to respond and adapt quickly to changing regulatory requirements and environmental demands to help you meet business challenges now and in the future. Our user-friendly solutions automate your entire document workflow, giving you the flexibility to send critical communications through multiple delivery channels - print, digital or remote fulfillment.
To find out more on how Quadient solutions and products can benefit you, contact Quadient today.
To learn more about this transformation and how you can evolve you customer communications strategy, check out these resources:
- Quadient's hybrid mail solution helps Groov-Pin optimize outbound document process
- Print’s Place in a Digital World
- Hybrid Communication Benefits (and Challenges)
- The Future of Mail: Top 5 Predictions from Industry Experts
- Enabling Your Digital Office for SMB's: Breaking the Barriers to Document Automation
- Does automation improve employee engagement?
