What’s the best way to talk to customers or prospects especially given that the hybrid workforce has changed how we communicate? Our ever-changing media landscape means we are exposed to constant digital noise; how do you rise above that to communicate with your customer based on their preference?
Business Challenges
With an estimated 50% of the workforce expected to be a hybrid work environment, companies must pay attention to how this will influence their customer communications. How businesses of all sizes operate, strategize and communicate with customers is key to future success.
Companies must understand the importance of meeting customers where they are, acknowledge the need for a balanced approach to customer outreach and match communication channels with customer preference to achieve optimal results.
Consumer Insights
While it is a different world within the business environment, it is also different for consumers.
Over the last year, consumers spent the majority of their time inside their homes, forced to navigate through digital fatigue caused by an abundance of digital communications. For businesses trying to break through the digital clutter, printed communication is a valuable alternative.
With that said, communication outreach is not limited to one method or another. Consumers interact with print for a longer time and see it as a higher value communication. Digital communications offer a separate set of advantages that make them useful and can complement print communications.
The challenge then presents itself – how does a company build an outreach plan based on the need for an omnichannel strategy (using multiple methods of outreach) and acknowledge customer preference in the process?
Develop a Strategy
Join IDC and Quadient for a free webinar that focuses on how to build an effective communications strategy.
Discussion topics include:
- The enduring ROI of customer communication
- Response rates by document type, invoices, bills, or direct marketing
- Print vs. Digital communications (and why does it matter)
- Effective mail communications in the new hybrid work model
- The future of customer communications
Our Guest Speaker:
Robert Palmer, IDC
Research Vice President, Imaging, Printing, and Document Solutions
Robert Palmer is Research Vice President with IDC's Imaging, Printing, and Document Solutions team. He is responsible for written research, forecasts, and analysis in multiple practice areas covering managed print services, document solutions, business workflow automation and optimization, and hard copy transformation. Mr. Palmer's research also includes a particular emphasis on the office imaging channel and transformational strategies and technologies impacting the future of the office imaging market.
We look forward to you joining the webinar on Tuesday, December 7 at 5 pm CET or 11 am EST, register today: The Future of Mail, How to Build an Effective Communications Strategy
Many organizations are taking a hard look at the strategies, processes, and technologies they have in place to communicate mission-critical messages to their customers. What was working two years ago may not work now. To learn more, download the complimentary eBook: 4 Ways to Overcome Digital Fatigue in a Post-Pandemic World