If you do a lot of mail, you’re probably used to people telling you to “do more with less.” Well, incorporating personalized to a print and mail strategy in the United States may qualify you for a 2% postal discount in 2021. At Quadient, we always emphasize the importance of cross-departmental collaboration, consistent design across channels and amazing customer experiences. Our partners at BlueRush have been helping companies save on postage while adding personalized video to their customer communications.
The United States Postal Service has several amazing promotions that have been extended through 2021. To learn all of the details, please visit the USPS web page on the 2021 Emerging and Advanced Technology Promotion for complete details. Personalized video can qualify you for a 2% discount on postage using personalized video that, “that links the reader to an online interactive video experience where the user can interact with the video, and make selections throughout the experience to tailor the options and video content they receive and view.”
Let’s imagine what you can do. You can combine informed delivery, printed mail and personalized video to build anticipation for a mail piece, turn that anticipation to a web view and turn that prospect into a customer. This can be done to improve conversions, improve customer experience and increase customer self-service options.
This is a great way to create multi-touch campaigns at a lower total cost. You can use the mailpiece to drive to personalized video. Of course, you can use Inspire to design the mailpiece, deliver the experience and track the customer across channels. This postal savings is also a way for print-centric Inspire designers to bring a savings opportunity to other parts of the business, as a 2% savings on postage adds up to a large amount.
So, if you are interested in personalized video, delivering great customer experiences and saving money; see how BlueRush personalized video supports your goals for 2021. Quadient and BlueRush are eager to see what you will do with omnichannel multistep communications. Your CFO is eager to see that 2% discount you earned for them!
