As more communications became digital, print communications took on an allure that had been missing for some time. All the reasons direct mail used to dominate the marketing mix are new again to a constituency that grew up with very little. As we've seen, younger cohorts are a large share of the buying public, and direct mail is still a novelty for them. Print will remain the chosen delivery mechanism for high-value documents.
Print communications offer a distinct set of advantages that make them uniquely valuable in the digital world. Consumers interact with print for a longer time and see it as a higher value communication.
To learn more, download the complimentary White Paper: Thrive and Survive: How print communication’s value continues for SMBs and customers
