Many SMBs are forming strong partnerships with PSPs in an effort to address the growing complexity of multi-channel customer engagement. They are realizing important benefits which include the ability to communicate across physical and digital channels to reduce cost, improve the customer experience, and deliver a consistent level and character of interaction throughout the customer lifecycle.
Quadient teamed up with Keypoint Intelligence to gain global insight into why an increasing number of SMBs are opting to outsource their multi-channel communications to PSPs.
In August/September 2021, Keypoint Intelligence conducted a survey on behalf of Quadient of 498 organizations in France, Germany, the United Kingdom, and the United States (U.S.). The respondents represented a mix of business sizes, with the highest concentration within small and medium size organizations. Respondents come from a broad range of industries, of which the top five verticals included government, healthcare (insurance excluded), manufacturing, business services and non-profits. 53% of the sample resides in the U.S. and the remaining 47% is from Western Europe (WE). Although the respondents represent a broad range of industries; they have one common characteristic: they all send relatively high volumes of communications to customers. Volumes of communications sent monthly range between less than 3,000 to 3,000- 10,000 and over 10,000 pieces.
Download the Ebook to discover why and how SMBs from around the globe partner with PSPs.
Source: 2021 Customer Communications Survey (Keypoint Intelligence & Quadient)
